Family Run Small Business Wins Retailer of the Year

Chosen from over three hundred stores nationally, North-Lincolnshire based Equisign Tack and Feed were crowned winners of the Retailer of the Year 2022 at the prestigious Equestrian Business Awards sponsored by Equilibrium Products. The store had already previously won two best retail display competitions.

Despite being family run, the store opens 7 days a week and employs friendly helpful staff, on occasion opening outside of hours for the odd emergency. Practical product demonstration videos are a popular feature on the Equisign’s social media and website.

Owner Michaela Pollitt and her husband Tony are experienced in the equestrian industry and are both keen showing enthusiasts, having competed at both the RIHS and HOYS. Michaela is a show judge and instructs as well as running clinics.

Michalea and Tony with their maxi cob Polestar

The shop has become an integral part of the local equestrian community as a hub for great advice, it has an established reputation for outstanding customer service reflected in its 5-star reviews.

Awards founder, Katy Wright said “It has been an absolute pleasure to award Equisign Tack and Feed Retailer of the Year 2022. I was absolutely blown away by Michaela’s business throughout the whole awards process. It is clear that her customers truly value her expertise and knowledge on a wide range of products and horse care aspects. Her shop is a welcoming and friendly place to be where people can pop along for a chat with likeminded individuals. Likewise, she is incredibly supportive of other equestrian businesses and manufacturers.”

Laura Szuca UK Sales Director from Equilibrium Products said of the awards, ‘It was fantastic to be involved in the Equestrian Business Awards and to sponsor the Retailer of the Year Category.  I was truly impressed with the quality of entries we received.  Michaela and her team at Equisign are really deserving winners of the award, their passion and enthusiasm for the area they serve, their customers and the wider local equestrian community came through so strongly.  It was an honour to announce this at the awards.  Well done to all our short-listed finalists and I look forwards to watching all of the retailers who were nominated flourish.

Michaela receives her award.
Photo by Mike Spencer @mikespencerphoto

Michaela said “The evening was incredible, and we are grateful to the Equestrian Business Awards for their recognition of our passion and hard work”

To find out more about Equisign Tack and Feed, visit their website at: Home – Equisign Tack and Feed

Or, you can follow them on social media at @equisigntackandfeed

Find award sponsor Equilibrium follow @equilibriumproducts

Finally, you can find out more about the Equestrian Business Awards by following @equestrianbusinessawards

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